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Yesterday, social commerce platform ShopIgniter introduced an in-stream technology that will give merchants to utilize Facebook users newsfeeds to create a more connected social ecommerce solution .
ShopIgniter is a Portland-based social ecommerce software platform that aims to help retailers reach customers and revenue through social media platforms. The generally shopper spends 25% of their time on Facebook, making it a necessary channel for online retailers to work with. ShopIgniter aims to enhance retailers’ merchandising, marketing, and metrics by providing ecommerce software including Social Storefronts, Social Search Engine, and sCommerce Analytics. Their diverse customer indecent includes Nike Golf, Kaenon, CafePress, Levi’s, and Generation Orange.
The new ecommerce software , which includes first-of-its kind inventory control, will assign merchants to share promotions and deals, complete highly-secure transactions, and manage inventory, all within consumers’ newsfeeds on Facebook. ShopIngniter’s innovative software includes inventory technology that makes it possible for retailers to show how much inventory is left and make recommendations to shoppers when a desired product is sold out. Providing recommendations will help businesses customize the excess demand created by social promotions. Also, the in-stream technology will use geo-targeting in order to place the right products in front of the most viable consumers. For example, shoppers in Seattle may see offers for items like rain boots.
