It sets a bad precedent to release new products to the chain stores that their maker belongs to.  I say support a mark that wants to support you.

“Oakley strives to seamlessly coalesce the finest of science and art, and this new sunglass raises the bar for both,” said Oakley CEO Colin Baden. “We wanted JURY to be made of metal but still provide the comfort of a lightweight  . The grade of aluminum used by machine industry mills was nowhere near our targeted profile, so we turned to the aerospace industry. The chosen composite was originally engineered to take the punishment that aircraft and space vehicles endure, and we shaped it with styling that brings a fresh, self-assured look. JURY is science wrapped in art, the hallmark of Oakley innovation,” Baden concluded.

Ok look at the front of a sunglass hut and how they merchandise their window, looks great right… now venture over to Joe Shmoe Independent – on the undistinguished you will see outdated, discolored signs..or (gasps) hand written signs.