Experience just about as astonishing as it can be. That’s right: these are basically expensive versions of those cheap glasses you get at the theatre.
Presumably the only time we’ll ever see these is when the stars wear them to the premiere on December 17 but it should be a fun cross-marketing opportunity. Presumably you could wear these again to upcoming Pixar films and maybe take it to Avatar 2 Premiere Design Celebrates Release of Disney’s TRON: Legacy
FOOTHILL RANCH, Calif., October 20, 2010 – Oakley, Inc. today announced the upcoming debut of its innovative new 3D eyewear. A special edition will celebrate the release of TRON: Legacy, a much-anticipated Disney 3D film opening in U.S. theaters on December 17, 2010. The new “TRON” Limited Edition 3D Gascan® by Oakley will give movie audiences the superior technologies developed specifically for Oakley 3D eyewear, assuring a premium 3D experience.
“The premiere of TRON: Legacy is a great opportunity for us to introduce moviegoers to the unique innovations of Oakley 3D eyewear,” said Oakley CEO Colin Baden. “This film will be an incredible visual experience, and those who view it with Oakley 3D eyewear will get the most out of it by enjoying the clarity and 3D performance of unparalleled design. We are honored to collaborate with Disney for this special event, and we look forward to opening the world’s eyes to the ultimate 3D experience with Oakley 3D eyewear,” Baden concluded.
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