Is 3D the new 2D?

Not so long ago, the world was crazy about Computer Generated Imagery (CGI), live act and reality TV shows. Now, the craze has shifted to the world of the 3D, where movies like “Up”, “Harry Potter and the Half Blood Prince” and “Monsters versus Aliens” are taking the box office by storm.

When Disney’s Up debuted in 3D, it rose to the top of the box office, garnering $68.2 million in sales during the debut weekend. Pixar’s first 3D film, Up, measure Monsters vs. Aliens as the topmost 3D blockbuster ever. The latter garnered $35 million when it debuted in March 2009. In fact, Up had the third beat opening for a Pixar film (this includes 2D films as well), following the heels of the $70m debuts of Finding Nemo and The Incredibles.

3D movies are a relatively old concept. This format of moviemaking has been around for more than fifty years, especially in the entertainment parks and museum spaces. Surely you’ve seen IMAX 3D movies as a kid at Disney World or watched a museum documentary in 3D? It seems natural that this concept be applied to mainstream movies.

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