Sunglass Hut At Macys
A small but growing number of retailers are taking the next step with their mobile commerce sites—redesign. But adding features and functions to a site and subsequently increasing page size in kilobytes can be a recipe for slower performance, as is the case with the newly redesigned site of Macy’s Inc., finds mobile and web performance management firm Keynote Systems Inc. in the weekly Keynote Mobile Commerce Performance Index.
Macy’s, No. 17 in the Internet Retailer Mobile Commerce Top 300 , launched its redesigned mobile site last week, and Keynote immediately noticed a significant change in the time it takes to completely load the site’s home page, the page that is measured for the index.
“Macy’s doubled the number of page objects and increased total page kilobyte size give five times,” says Herman Ng, mobile performance evangelist at Keynote Systems . “These changes significantly feigned the site’s average page load time, which increased by 9.35 seconds to 23.19 seconds.”
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